Your customer is craving validation for how they feel about their problem that your business is going to solve. Here, 12 business leaders from Rolling Stone Culture Council discuss their best tips for creating something that will make viewers stop scrolling, engage with your video and, ultimately, become a patron of your brand.īe empathetic. Taking advantage of these tactics is critical in an age where getting someone to stop scrolling through their social media feed is key to getting your business noticed. Whether you’re creating a video ad or an educational “how-to” video for your business, there are some creative tactics that seem to lend themselves well to the video format.